ANOTHER CHANCE TO CHANGE THE WORLD
THE TOPIC: Aid is Working. Tell the World
ANNOUNCING THE FINALISTS
The finalists for this challenge have now been selected. The creators of these nine projects will be flown to Seattle to meet with the Chimera and improve their ideas. $100,000 will be awarded for the development of each idea that reaches this stage.
The nine projects selected are:
- BeHere-BeThere Project by Serviceplan, Hamburg, Germany
Using location-based network applications in collaboration with local retail partners, Serviceplan will connect consumers to charity projects in the developing world to raise awareness of development issues and trigger donations from retail locations to specific projects.
- Cause Generation: a Platform to Define a Generation's Cause by OgilvyEarth, San Francisco, USA
OgilvyEarth will develop and launch an online platform for university student teams to use to campaign for a single global development cause for their generation, convince their peers to support that cause, and execute an awareness raising project around the winning cause.
- Hactivating Development Aid by Coxswain Social Investment Plus, Tunis, Tunisia
The organization will develop an online crowdsourcing program that engages young people around the world and enables them to learn about global development challenges through first-person narratives as well as provide solutions to real-life challenges identified by their peers.
- HMKD by Leo Burnett, Chicago, USA
Leo Burnett will develop a plan to create a working stock ticker on the New York Stock Exchange that will track the daily return on investment from development aid to raise awareness that investments in humankind are working.
- House Parties: Experiential Marketing for Global Aid by Plan International, Washington, USA
Plan International USA will test a proven marketing model - the House Party - as an engagement tool to build support among the public for international development programs.
- Global 360 by Media Trust, London, UK
Building on its existing programming, Media Trust will produce the first television, online and mobile channel run by young people, which will create and distribute stories about global development.
- Mobile-izing the United Voices of Aid Recipients by Environics Trust, Ghaziabad, India
Environics Trust will use an Interactive Voice Response system to collect 10,000 personal narratives about the impact of aid programs in rural India, will disseminate them online and through social media, and then measure how the information changes perceptions among a youth audience.
- RADIO8 by Digital Kitchen, Seattle, USA
Digital Kitchen will create a worldwide radio channel for eight-year-old children to provide knowledge, insights and perspectives on the impact of aid through first-person stories, music, and cultural exchanges, with a goal of promoting connections between the developing and the developed world.
- Smart Cities: An Interactive Multi-Media and Mapping Platform by Spatial Collective, Nairobi, Kenya
Spatial Collective will create an interactive community platform, accessible via SMS, for citizens to present local development challenges and suggest possible solutions, with a goal of promoting better communication between citizens, service providers, local governments, and members of the international community and improving living conditions for people in developing countries.
The goal of this challenge was to identify new ways to motivate people to show ongoing support for investment in the developing world, by highlighting the extraordinary progress already being made to meet international development goals.
We invited proposals that deliver truly innovative ideas, and will give preference to those that show a compelling plan for how to distribute and scale the ideas in order to create and sustain public engagement around investments in global development.
We accepted proposals in four areas:
- Ideas that can be implemented via mobile telecommunications
- Ideas involving new ways to communicate data on aid
- Ideas that engage young audiences
- Ideas that demonstrate how aid can foster self-sufficiency in poor countries.