In Partnership with
Bill & Melinda Gates foundation

2012 Challenge: Winners

The winners of this challenge have now been selected. The creators of these nine projects will be flown to Seattle to meet with the Chimera and improve their ideas. Up to $100,000 will be awarded to each project that reaches this stage. In addition, the winners will be presented with a Cannes Chimera trophy at the Cannes Lions International Festival of Creativity.


BeHere-BeThere Project

Serviceplan, Hamburg, Germany

Using location-based network applications in collaboration with local retail partners, Serviceplan will connect consumers to charity projects in the developing world to raise awareness of development issues and trigger donations from retail locations to specific projects.

Cause Generation: a Platform to Define a Generation's Cause

OgilvyEarth, San Francisco, USA

OgilvyEarth will develop and launch an online platform for university student teams to use to campaign for a single global development cause for their generation, convince their peers to support that cause, and execute an awareness raising project around the winning cause.

Hactivating Development Aid

Coxswain Social Investment Plus, Tunis, Tunisia

The organization will develop an online crowdsourcing program that engages young people around the world and enables them to learn about global development challenges through first-person narratives as well as provide solutions to real-life challenges identified by their peers.


Leo Burnett, Chicago, USA

Leo Burnett will develop a plan to create a working stock ticker on the New York Stock Exchange that will track the daily return on investment from development aid to raise awareness that investments in humankind are working.

House Parties: Experiential Marketing for Global Aid

Plan International, Washington, USA

Plan International USA will test a proven marketing model - the House Party - as an engagement tool to build support among the public for international development programs.

Global 360

Media Trust, London, UK

Building on its existing programming, Media Trust will produce the first television, online and mobile channel run by young people, which will create and distribute stories about global development.

Mobile-izing the United Voices of Aid Recipients

Environics Trust, Ghaziabad, India

Environics Trust will use an Interactive Voice Response system to collect 10,000 personal narratives about the impact of aid programs in rural India, will disseminate them online and through social media, and then measure how the information changes perceptions among a youth audience.


Digital Kitchen, Seattle, USA

Digital Kitchen will create a worldwide radio channel for eight-year-old children to provide knowledge, insights and perspectives on the impact of aid through first-person stories, music, and cultural exchanges, with a goal of promoting connections between the developing and the developed world.

Smart Cities: An Interactive Multi-Media and Mapping Platform

Spatial Collective, Nairobi, Kenya

Spatial Collective will create an interactive community platform, accessible via SMS, for citizens to present local development challenges and suggest possible solutions, with a goal of promoting better communication between citizens, service providers, local governments, and members of the international community and improving living conditions for people in developing countries.