In Partnership with
Bill & Melinda Gates foundation

2013 Challenge: Winners

The winners of this challenge have now been selected. The creators of these eight projects will be flown to Seattle to meet with the Chimera and improve their ideas. Up to $100,000 will be awarded to each project that reaches this stage. In addition, the winners will be presented with a Cannes Chimera trophy at the Cannes Lions International Festival of Creativity.



The Share Exchange

Young & Rubicam, Singapore

"$104 billion is spent on digital advertising annually. Just 63% of that amount would end global poverty. Imagine if brands' digital adspend could also contribute to ending poverty.

How? We turn every person into a media owner, by allowing him to sell his personal Facebook space to brands. Brands use the Share Exchange platform to "buy" users' Facebook shares (much like how they use Demand-Side Platforms to buy online ads). They pay by contributing to funds to eradicate poverty. Each time an online activist opts to share a brand's message, they'll also be sharing the latest facts on the fight against extreme poverty. This platform gives them a means to take action, by raising awareness and funds to fight against extreme poverty, all with a simple Facebook share.

For activists, the platform gives them a powerful new way to take action. For the first time ever, their shares would not only raise awareness, but would also translate to a tangible monetary value. For brands, because the shares come from the users, the advertising will be viewed as more credible.

All this using a powerful platform that uses a wealth of data to offer real-time bidding, tracking, testing (e.g. split tests) and optimization. For the fight against poverty, this platform allows us to establish a network of activist profiles to disseminate the latest poverty stats. It also allows us to generate funds for the cause."

Good Cents

Joe Public, South Africa

"Very seldom is an online bank balance a round number. More often than not, there is a surplus of cents. 47c. 56c. 11c. On their own, these cents aren't worth much, but collectively, they could make a real difference.

We'd like to devise a 'GOOD CENTS' button at the bottom of all online bank statements that allows online bank users to donate this nominal amount to a dedicated fund at any time, with a click, leaving them with a round number balance.

After all, the few cents of one won't do good, but the good cents of many will do great things - like solve world poverty."

The GAP Index

venturethree, United Kingdom

"Our proposal is to create the Global Anti Poverty index, the first measure of extreme poverty that recognises every individual. We will create one number to focus the world's attention on the shocking amount of people living on less than US$1.25 a day. One number. Representing every single person who is struggling to survive in abject poverty in the world, right now. One number, updated as frequently as possible. Published by every major media outlet on the planet.

This is the first global measure of poverty that pinpoints the global wealth gap right down to the last individual. We call it the GAP: the Global Anti Poverty index. The GAP will shrink in response to development programmes, economic progress, rising levels of education and other positive factors. The GAP will grow in response to war, natural disaster, crop failure and other catastrophic events. We will make the GAP a source of shame for today and ambition for a better tomorrow. It will provoke new conversations, inspire action and make it clear to everyone how far we need to go to make extreme poverty a thing of the past. It will provide a clear focus for campaigns, projects and development programmes. It will serve as a bellweather to signal the speed of change as we collectively fight to achieve ambitious development goals and raise 1.2 billion people out of abject poverty."

The Act Button

Naked Communciations, Australia

"We all have those moments where we wish we could change the news, to give every sad story about extreme poverty a happy ending. Hardly any of us have considered that this could actually be possible.

In partnership with MSN or another major news provider, well create the Act Button. A button that punctuates the end of every sad, extreme-poverty related news story online with a compelling call-to-action: Don't like what youre reading? Act.

When people click the Act button, they'll be directed to a new section of the news publishers site. Here, they'll be encouraged to share news about initiatives, policies, programs and potential investment opportunities that could play a role in changing the outcome of the story they have just finished reading about.

By streamlining the research process, users will be able to share positive solutions to extreme poverty stories more frequently through their personal social graphs; individuals will finally be empowered to change the news through education."

The $1.25 Cube

JWT, Israel

"As Benjamin Franklin said, “Tell me and I forget, teach me and I may remember, involve me and I learn.”

We decided to create a multi-sensory experience that will involve people all over the western world in the life struggle of people living in extreme poverty. Welcome to the once-in-a-lifetime experience for $1.25 cube."

Gamers vs. Poverty

DFCB Digital, The Philippines

"With millions of gamers in the world, Gamers vs. Poverty aims to inform them that they can be heroes outside the game world as well as in it. By providing in-game content, we are able to inform the audience in the most native way possible. This can be in the form of new storylines, item upgrades or general information linked to the game and poverty.

While being informative, the project also adds more life to the game and replay value. The project also wants to show gamers in a new light; that they’re involved with the important issues in society and can contribute to its development. The media has portrayed video games as a gateway to violent tendencies and we’d like to change that. Video games can be more than just a form of entertainment or escape; they can also change your view of the world."

One Two Five

PHD International, United Kingdom

"To get global attention and everybody talking, we need a simple idea that transcends language and borders. That idea is #125.

Words have the power to change the world, but with over a hundred languages spoken globally, our words can get lost in translation. Instead of an idea based on words, we want to deliver an idea that we believe is simple, powerful and will cross borders. It’s a shocking truth that living in extreme poverty means living on less than $1.25 per day. Our campaign idea is to simply communicate these numbers: #125."

We See Women

Vital Voices Global Partnership, USA

"70% of those still suffering in extreme poverty are women and girls. While myriad factors contribute to this disappointing statistic, underneath all of them lies a pervasive cultural bias that relegates women and girls to secondary status or worse. We believe that in order for macro-economic pressures to alleviate poverty, deeply ingrained beliefs about women first need to change.

This project will distribute perception changing stories of extraordinary women into places where cultural bias relegates women to the margins and where existing mass communications channels dont reach. We intend to track and refine messaging through analysis of big data collections encompassing social media, SMS, and traditional media.

The strengths of this approach are three-fold. Firstly, it has been proven that stories are more effective at changing beliefs and values than data alone. Secondly, Vital Voices will leverage the extraordinary reach of the Vital Voices Global Leadership Network - which includes leaders in 144 countries who are using their positions in business, human rights, and public life to bring about positive social change - to transmit messages into places where traditional media doesnt always connect. Finally, the project is designed to harness the strategic information available through big data. The power of big data is in what it reveals about an aggregate of opinion and belief. Until now, this knowledge has been accessible only to government and big business. Harnessing big data to end poverty through changing beliefs will break new ground."