The winners of this challenge have now been selected. Four entries from Australia, China, Singapore and the UK have been chosen to each receive a prize of up to $100,000 to further develop their ideas and will receive an exclusive invitation to attend a workshop at the Bill & Melinda Gates Foundation in Seattle this November.
Manning Gottlieb OMD - UK
Personal Social Responsibility (PSR) is inspired by the existing CSR (Corporate Social Responsibility) system. PSR introduces a point system that ranks personal altruism and every day acts that help address the biggest problems in the world, from sharing relevant content on social media, to donating and volunteering.
Y&R, Wunderman - Singapore
The Finish Line – Takes all Global Health and Development problems and breaks it down by geography, demographics, and actions towards eradication until we are able to present it as viable steps that are needed to achieve that immediate goal. It makes the problem seem defeatable and most importantly, it makes the effort needed immediate and result oriented.
Naked Communications – Australia
Today, as pre-roll and interruptive video ads become more pervasive, ‘skip’ functionality is increasingly common as a way of ameliorating viewer frustration. This initiative partners with providers to add another option to their ad format - ‘Watch For Good’. By pressing the ‘Watch For Good’ button instead of ‘skip’, they watch the ad in full. The advertiser pays the same pay-per-view cost, but the publisher shares this, donating a defined portion of it to the Watch For Good fund, which then invests in various altruistic projects.
BBH - China
The closest many Millennials get to the developing world is when they fly over it, en route to first-world holiday destinations. Recognising this, Plight Map is an inflight map, re-designed as an interactive storytelling platform. It tells airline passengers exactly what’s below them on the ground – and lets them know what issues are happening there, in real-time.