In Partnership with
Bill & Melinda Gates foundation

Chimera

Jason Williams

Jason Williams

Executive Creative Director
Leo Burnett Melbourne
AUSTRALIA

Why you should get involved?

“What a brilliant and inspiring opportunity we all have. This is one of those briefs that our industry rarely sees. Collectively we have the ability to make a positive impact on the human race.”

Grand Prix Won in 2011

Click to view

Grand Prix For Good: 'See The Person'

See the person, not the disability, is not just Scope's tag line, it’s a belief. We chose local Melbourne band Rudely Interrupted, in which five of the six members live with physical and intellectual disability, to become a living, breathing demonstration of this mantra. The musicians became our message, we acted as their promoter and helped them create a film clip that would air on every major music channel in the country. Filmed in a darkened studio, the clip forced viewers to appreciate the performance before they could judge the performers.

Previous Next