In Partnership with
Bill & Melinda Gates foundation

Chimera

Mark Fitzloff

Mark Fitzloff

Executive Creative Director
Wieden+Kennedy Portland
USA

Why you should get involved?

One of the brains behind the Old Spice Response campaign, Mark is the latest addition to the Cannes Chimera.

Grand Prix Won in 2011

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Cyber Lions Grand Prix: RESPONSE CAMPAIGN

'The Man Your Man Could Smell Like' television spot was a huge success, but we wanted to engage with fans on a deeper, more intimate level.

We thus created an interactive experience in which our Old Spice Guy personally responded to fans on the Internet in real time. Instead of using traditional paid media, we leveraged social platforms including YouTube, Facebook and Twitter—ultimately creating an effort that would become one of fastest-growing and most popular interactive campaigns in history.

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