In Partnership with
Bill & Melinda Gates foundation


Nick Law

Nick Law

Global Chief Creative Officer
R/GA New York

Grand Prix Won in 2012

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Cyber and Titanium Grands Prix - 'Nike+ FuelBand'

Two years ago, Nike came to us with an idea: a device that tracks your daily activity and a common, universal metric called Fuel for every active body out there. They asked us to design the entire user experience.

We ensured ease of use: set your goal, and get from red to green. If you meet your goal, animations celebrate your performance. Hit a streak and Fuelie shows up to cheer you on. Data visualisations show where you were most active daily, weekly, monthly, and beyond. We created Bluetooth synch technology so when you finish your day, your Fuel is wireless synced to the platform.

NikeFuel levels the playing field, and fits into your life.

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