In Partnership with
Bill & Melinda Gates foundation

Chimera

Patrick Kampmann

Patrick Kampmann

Creative Director
Volontaire, Stockholm
SWEDEN

Grand Prix Won in 2012

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Cyber Grand Prix - 'Curators of Sweden’'

The challenge here was to position Sweden as a progressive country. Develop an idea powerful enough to spread organically and globally.

The idea: Sweden became the first country in the world to let go of an official communication channel and hand it over to its citizens. Ordinary Swedes are @sweden one week at a time. Tweet by tweet, the image of Sweden is built: dynamic, innovative and deeply human.

Results: 26,000 followers from 120 countries in six weeks. Real interaction, thousands of conversations. Inspiring 21 countries and cities to do the same. Featured in all major media globally for a PR value above $19,800,000.

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