In Partnership with
Bill & Melinda Gates foundation


Thimoteus Wagner

Thimoteus Wagner

Chief Creative Officer
Jung von Matt, Hamburg

Grand Prix Won in 2012

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Outdoor Grand Prix -'The Invisible Drive'

The Mercedes-Benz F-CELL is the first hydrogen-powered car, which is ready for series production. With a spectacular action we draw a suitable attention to this innovation: We made people experience F-CELL the same way the environment does – like it's not even existent.
In practice: We disguised the B-Class F-CELL with mats out of LEDs on the one side and fixed a camera on the other side of the car. The camera filmed everything that happened behind the vehicle and transferred every action directly to the LED mats.

The effect: The B-Class fused completely with its surrounding and became invisible for the passersbay in the immediate vicinity.