In Partnership with
Bill & Melinda Gates foundation



Cannes Chimera 2013 Challenge Winners Announced

The selection process of the third Cannes Chimera global communications challenge, set by the Cannes Chimera Initiative, has now concluded, with eight different projects from diverse countries around the world being chosen to each receive a prize of up to US$100,000.

The creative brief was launched during the 60th Cannes Lions International Festival of Creativity in June 2013, with a bid for new communication concepts that can incite the public to support an emerging international agenda to ensure that extreme poverty is virtually eliminated by 2030. The Cannes Chimera initiative is a partnership and a competition focused on finding innovative communication approaches that can help address critical global development problems.

900 ideas from 79 countries were received in answer to the Help Lead the Fight Against Extreme Poverty brief. Facilitated by Cannes Lions, the entries have gone through a vigorous judging process by the Cannes Chimera, comprised of the Cannes Lions 2013 Grand Prix winners.

Each winner will now take part in a unique mentoring workshop next month with the Cannes Chimera, who will help take the ideas to a new level. Each winner will then be invited to come back to the Bill & Melinda Gates Foundation with a proposal for further funding of up to US$1 million to implement the idea.

The winning projects are:

  • The Share Exchange by Young & Rubicam, Singapore
  • Good Cents by Joe Public, South Africa
  • The GAP index by venturethree, United Kingdom
  • The Act Button by Naked Communications, Australia
  • $1.25 cube experience by JWT, Israel
  • Gamers VS Poverty by DFCB Digital, The Philippines
  • One Two Five by PHD International, United Kingdom
  • We See Women by Vital Voices Global Partnership, USA

Congratulations to all the winners. You can read more about each of their projects here.

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