We're pleased to announce the nine projects that have been selected as part of the second Cannes Chimera initative. Each project will develop an innovative communication approach to changing the global conversation about the impact of development aid.
The creators of the nine projects will each be awarded up to US$100,000 to work on their communications idea and will be mentored by a Cannes Chimera panel made up of representatives of each of the 2012 Cannes Lions Grand Prix winners. The Cannes Chimera will work with the grantees to help develop and hone their initiatives. Grantees are then invited to apply for up to US$ 1 million of additional funding from the Gates Foundation to implement their ideas.
"Once again we are seeing some truly inspirational and creative ideas being brought to the table for the better good of the world. I'm particularly proud to see that the global communications industry is rising to the challenge and increasingly engaging with this unique and fantastic initiative," comments Philip Thomas, CEO of Ascential Events (Europe) Limited. “Having had the privilege to see the first Cannes Chimera in action during the mentorship workshop in Seattle last year, I have no doubt that when these nine grantees convene in Seattle in October, they will be blown away by the experience of working first hand with the most skilled and passionate creative communicators in the business."
The creative challenge "Aid is Working. Tell the World", solicited communications ideas than can help change the global conversation about the impact of investments in foreign aid. Answering to a competitive creative brief for ideas in four specific submission categories: Mobile, Data, Young Audiences and The Progress of Development, the nine new projects were selected from entries submitted from around the world. They were chosen solely on merit - applicants' details are kept confidential - by a review panel comprised of experts from the first Cannes Chimera, winners of the 2011 Cannes Lions Grand Prix, and representatives from the Bill & Melinda Gates Foundation. These grants are awarded as are part of the foundation's Grand Challenges Explorations initiative which fosters innovations that can help overcome the most persistent challenges in global health and development.
"Innovative communications are going to be an important part of solving the world's biggest challenges," said Tom Scott, director of Global Brand & Innovation at the Bill & Melinda Gates Foundation. "We're thrilled to be partnering with Cannes Lions, which enables us to collaborate directly with the global creative community to find ways to build awareness and support for critical global development problems."