Cannes Lions and the Bill & Melinda Gates Foundation today announced a new brief for the Cannes Chimera Initiative, a creative competition that identifies innovative communications approaches to help solve persistent global development problems. The initiative delivered its third challenge to the creative community in a brief announced at the Cannes Lions International Festival of Creativity.
The challenge calls on creatives, planners, and staff from agencies around the world, to propose communications concepts to galvanize the public to support for an emerging international agenda to ensure that extreme poverty is virtually eliminated by 2030. The competition application is a simple two-page form, which will be judged by a panel comprised of Cannes Chimera members—the Grand Prix winners from Cannes Lions 2013—and representatives from the Bill & Melinda Gates Foundation.
Philip Thomas, CEO of Ascential Events (Europe) Limited, says, “As we immerse ourselves into the Cannes Lions week of great work and inspiration, we call upon the Cannes Lions community to take part in the Cannes Chimera Initiative and help change the world by applying their skills to demonstrate the ultimate power of creativity.”
The Cannes Chimera Initiative will award up to ten winners a prize of up to $100,000 (US) and recognition at the Cannes Lions International Festival of Creativity in 2014. Winners from the competition will receive an exclusive invitation to attend a complimentary creative workshop at the Gates Foundation campus in Seattle, where they will have the opportunity to receive mentoring from the Cannes Chimera, the winners of the previous year’s Grand Prix awards. Winners of the Chimera challenge will also be eligible to apply for a grant from the Bill & Melinda Gates Foundation of up to $1M (US) to develop and execute their idea in partnership with the foundation and its global partners.
“Innovative communications are going to be an important part of solving the world’s biggest challenges,” said Tom Scott, director of Global Brand & Innovation at the Bill & Melinda Gates Foundation. “We need the best and most innovative ideas in the world to bring long-term goals like reducing
extreme poverty forward in order to build public awareness and support for the policies and investments that will be required to make real progress against critical global health problems and improve lives in the developing world.”
2013 Competition details:
Each year, the Cannes Chimera Initiative will deliver a new creative brief focused on a critical global development challenge such as improving maternal and child health, reducing hunger through agricultural development, or combating infectious diseases.
The Cannes Chimera Initiative builds on a year-long partnership between Cannes Lions and the Bill & Melinda Gates Foundation that supported a foundation-sponsored creative competition focused on highlighting the progress of foreign aid.